Publications

My written work has appeared in more than 20 different trade publications and press outlets, as well as numerous Internet sites. My writing, reporting and analysis has included a wide variety of pieces on the practice of law, legal marketing, medicine, business and baseball.

Law Firm Management and Marketing

If you would like to peruse some of my written, copyrighted work on law firm management, marketing and business development, you can check out the following links to the Legal Marketing Reader: 

The 10 Habits of Highly Effective Law Firms

 Market or Die: A Message to Managing Partners

Law Firm Change Agent: Do You Have What It Takes?

Why Attorneys Hate Marketing and What You Can Do About It

  

My work on law firm marketing has also appeared frequently on the site for the Legal Sales and Service Organization. Much of it is archived for subscribers ony, but you can check out the text of this sample story without the photos/graphics:


Building a Winner: Lessons from the Boston Celtics


For PDF copies of monthly articles from the 2008 Legal Marketing Association (“LMA”) series on “thought leaders” in client/business development, click on the links below. This series featured interviews with some of the top marketing officers, managing partners and consultants in the field.

Core Values And Core Industries (knowing and promoting your expertise)

Culture and Intimacy (why law firm culture matters in marketing)

More Than Just A Message (law firm PR programs)

Innovative Marketing (taking risks with your marketing campaigns)

A Radical Client Service Model (24/7 concierge service for client calls)

 

The LMA New England chapter engaged my services to produce:

 

LMANE_2010_Conference_Summary.

  

You can also view copies of articles I produced for an American Lawyer Media series on best practices in law firm business/client development. Simply click on the links below for PDF files (but ask ALM for permission to reproduce): 

 

ReedSmithPDF

Growing Up Bingham

Going From Good To Great 

 

For an example of one of my many public addresses on the subject of legal marketing, you can click on the link below to the text of a speech I delivered to the Legal Sales and Service Organization Raindance Conference in 2004:


The Future of Law Firms 


Specific Areas of Legal Practice

 

If you would like to see examples of specific legal practice areas I have covered as a reporter and editor, go to the Lawyers Weekly archives and search for any of the following. These are just some of the hundreds of articles I have written on legal practice.

 

Business Law / SEC:

 

New LLC Law a Boon To Small Business, MLW, March 31, 2003

How a Small Firm Pulled Off One Of The Year’s Biggest Deals, MLW, Jan. 27, 2003

Scienter Case May Ease Proof Of Securities Fraud, MLW, April 22, 2002

Securities Arbitration – Emerging Niche, MLW, Feb. 25, 2002

Under The Microscope: New SEC Rules Force Public Disclosure On Executive Comp, In-House magazine, Oct. 2006

 

Employment/Labor:

 

Permissible Contact With Employees – Rule 4.2, MLW, Nov. 26, 2001

When the AG Comes Knocking, MLW, June 14, 2004

No Right To Reassignment for Disabled Employees, April 8, 2002

Employers Getting Clocked With Hourly Wage Suits, In-house magazine, July 2007

Here’s A Tip (Be Wary of Tip-Pooling Regulations), In-House magazine, May 2008

 

Estate Planning:

 

New Challenges In Elder Law, MLW, May 17, 2004

 

Intellectual Property Law:

 

New Wave in Technology Work for Lawyers, MLW, May 5, 2003

The Growing World of Patent Litigation, MLW, Dec. 22, 2003

Trade Dress Protections Tightened, MLW, Aug. 20, 2001

Mis-Labeled Garments Lead To Lanham Act Claim, April 8, 2002

Push for Patent Reform, In-House magazine, January 2008

 

International Practice:

 

Made In China (the Rush Into International Practice), In-House magazine, May 2007

 

Litigation / Trials:

 

The Team Approach to White Collar Criminal Defense, MLW, Aug. 23, 2004

The New Voir Dire, MLW, April 29, 2004

When Judges Become Targets, MLW, July 16, 2001

Switching Sides: Defense Lawyers Doing Plaintiff’s Work, MLW, Nov. 1, 2004

Jury Charges Key to Tobbacco Defense Win, MLW, July 1, 2002

Jurors Say Wasted Time Frustrating, MLW, July 30, 2001 (I wrote most of the articles in the “Jury Box” series based on interviews with jurors for a period of nearly two years)

  

Medical Malpractice:

 

Failure To Diagnose Cases On The Rise, MLW, Nov. 2001

Plaintiffs Resist Broad Peer-Review Privilege, MLW, April 22, 2002

Tort Reform Bill Targets Med-Mal Cases, MLW, Jan. 27, 2003

Lost Records Frustrate Lawyers In Med-Mal Cases, MLW, March, 2003

  

Real Estate:

 

Builder’s Donations Make Zoning Changes Invalid, MLW, March 11, 2002

Mounting Problems With Mortgages, MLW, July 1, 2002

 

 

You can also check the following references on writings related to other disciplines.

 

Baseball: (citations forthcoming)

 

Business:  (citations forthcoming)

 

Medicine:  (citations forthcoming)

 

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: