Posted by: johnocunningham | December 21, 2017

The Power of Marketing, Branding and Story

This is a great time of year to take note of the power of marketing, branding and story just by examining the history of traditions invented by marketers.

A small sampling from the link above includes:

  1. Rudolph the reindeer, started by Montgomery Ward to draw people (families with kids) into their stores.
  2. Black Friday, started by retailers, to sell more products at the busiest retail season of the year.
  3. Wedding registries, created by Marshall Fields to facilitate organized and effective gift buying for newlyweds.

So what’s your story? Who are the leading characters in the story? And how does your story connect with consumers of your services and products?

Some tips on legal storytelling on “Attorney at Work“…   and some good examples of telling stories by case study below:

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