Posted by: johnocunningham | July 4, 2017

Best of June 2017 Blogs: Business Development Tips and Niche Marketing

This is my 55th post in a series of monthly features that I have dubbed “Best of My Blog Roll.” The concept is simple – at the end of a month I peruse my own blog roll (see that column on the right) for material created by other bloggers that I think is most worthy of sharing with others, and then I report on it here.

Reviewing blog posts for the month of June 2017, I have chosen to highlight the following three blog posts:

The graphic in Silvia Coulter’s post (the last one above) reminded me of the fact that clients can often be referred by your own employees… or not. I recall one particularly noteworthy instance when a receptionist-friend at a law firm told me she had referred an in-law with a thriving interstate business to another law firm (not her employer). When I asked her why she did not refer the client to her own employer, she chuckled, essentially saying that they had never seen her as anything more than a receptionist. By contrast, the lawyer to whom she made the referral was not only well-known for work in the prospect’s industry, he was always kind and friendly toward my friend. As the GC’s comments to Silvia Coulter demonstrate, good rainmakers are usually good at connecting with all kinds of people.

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