Posted by: johnocunningham | July 19, 2016

Three Things Anyone Can Do To Cultivate Clients

Over the years, I have interviewed many successful rainmakers and law firm clients about what works and what doesn’t in client development.

Based on what I have learned about cultivating a client or a prospective client, here are just three quick and easy tips to follow for client development:

  1. You can improve relationships with a client or prospect by introducing them, when appropriate, to other high-quality service providers and experts with industry-relevant experience and reputation.
  2. You can periodically send industry relevant data to them, along with well-researched and well-written articles on subjects of possible interest or concern.
  3. You can offer free training or legal talks on trending subjects, offering potential solutions to some of their problems and practical steps for implementation.

These are just a few ways you can bolster a business relationship. If you want to know more, I can provide a lunch-hour program on what works and what doesn’t in client service and development, based on interviews of hundreds of actual clients and numerous successful practitioners.


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