Posted by: johnocunningham | June 10, 2016

Best of May 2016 Blogs: Social Media Facts, Client Follow Ups and Client Feedback

This is my 42nd post in a series of monthly features that I have dubbed “Best of My Blog Roll.” The concept is simple – at the end of a month I peruse my own blog roll (see that column on the right) for material created by other bloggers that I think is most worthy of sharing with others, and then I report on it here.

Reviewing blog posts for the month of May 2016, I have chosen to highlight the following:

  1. A post by Mandy Edwards on her ME Marketing Services Blog entitled “21 Social Media Facts You Should Know,” which features some interesting data and factoids, such as a survey showing that nearly 96 percent of social media marketers believe that Facebook provides the best average ROI on social media campaigns.
  2. A post by Jim Cranston on the LawVision INSIGHTS blog entitled “Don’t Make This Common Mistake When Following Up With A Prospective Client,” which offers specific suggestions for follow ups with prospects that are far more preferable than the lame “just wanted to touch base and see if there is any way we can help you.”
  3. A post by Sue-Ella Prodonovich on her Practice Builder blog entitled “Three Common Fears About Client Feedback and How to Overcome Them,” which provides antidotes to the common fears that keep professional service firms from surveying their clients to improve service and enhance client relationships. To reinforce her points in this post, I would add that the vast majority of clients I have interviewed over the years tell me they are not only willing to do satisfaction surveys but they are impressed with firms who do them. They prefer surveys done in person, but they are also willing to do surveys in writing (though they feel they are less effective at capturing client/prospect input).
  4. A post by Bonnie Kittle on the Clockwork Design Group blog entitled “Design Lesson: What Is the Rule of Thirds?” This post explains how to enhance the energy and visual appeal of a photo or other image used on your website, and provides examples of the “Rule of Thirds” in action.

Got a blog with interesting insights on communications and marketing for professional service providers? Tell me about it so I can check it out.

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