Posted by: johnocunningham | March 2, 2016

Best of February Blogs: Virtual Legal Assistance, the Power of Story, and More

This is my 39th post in a series of monthly features that I have dubbed “Best of My Blog Roll.” The concept is simple – at the end of a month I peruse my own blog roll (see that column on the right) for material created by other bloggers that I think is most worthy of sharing with others, and then I report on it here.

Reviewing blog posts for the month of February 2016, I have chosen to highlight the following :

  1. A thought-provoking post on Adam Smith, Esq. entitled “How the Mighty Fall,” which questions whether big law firms – as an industry – are going through the five stages of decline from once-mighty status, as described by Stanford business professor and author James Collins. If true, it is possible that most firms are still stuck in the denial stage of the decline of “big law”.
  2. A post by Gerry Riskin about a “virtual legal assistant” known as KIM (knowledge, information, and meaning), a technological cousin of IBM Einstein, that is now helping GCs in Canada to instantaneously manage, filter and analyze knowledge in contracts and other legal documents on command. It is interesting that sales of the product are targeted only at GCs, presumably because market research showed no interest among law firms (still in denial).
  3. A post by Craig Brown at LawVision, which provides a wonderful anecdote about the power of story in sales. Based on Craig’s post, I am wondering if more firms should be telling stories – short but inspiring and compelling stories – to demonstrate what they have to sell. Might be better than sharing lists of awards or self-laudatory hyperbole (as one client said to me, “when a firm tells me they are ‘best in breed’ I think of them as dogs.”
  4. A post by Bonnie Kittle on the Clockwork Design Group blog, which is entitled, “Where to Find Great Stock Photos.” The Clockwork blog always has great practical, useful tips on design and content.

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