Posted by: johnocunningham | August 3, 2015

Best Blogs in July: Clients Speak, Gain From Losing, Watson Graduates Law School

This is my 32nd post in a series of monthly features that I have dubbed “Best of My Blog Roll.” The concept is simple – at the end of a month I peruse my own blog roll (see that column on the right) for material created by other bloggers that I think is most worthy of sharing with others, and then I report on it here.

For the month of July 2015, I have chosen to highlight, first and foremost, a post on the subject of “Lose a Client, Gain Some Perspective” by legal sales and service expert, Silvia Coulter, at LawVision.

This post provides some great questions that lawyers and legal marketers should be asking of clients or prospects when a bid for business fails. In my experience interviewing corporate client representatives, most say that they would be willing to chat with those who failed to get a first assignment or a follow up assignment from the client representative. Most also say they give plus points to lawyers and firms that actually ask why they did not get business and how they can improve on their next assignment or bid for a first or second assignment.

I also enjoyed Sue-ella Prodonovich’s post on “25 Ways Corporate Clients View Law Firm Marketing” because it provided some nice insights directly from coveted corporate clients who appeared at this year’s LSSO RainDance conference.

Those who have read my blog regularly know that I am closely watching the development of IBM’s Watson – the computer system that uses artificial intelligence to scan massive amounts of data online and responds to questions posed by humans with thoughtful and reasoned analysis. Watson is already working at Sloan-Kettering hospital to assist doctors in diagnosis and prescribed treatments based on massive amounts of input related to patient diagnoses, outcomes and treatments across the world.

Now Watson has “graduated” from a Canadian law school enrollment with ROSS Intelligence, which tested and trained Watson to recognize legal issues and provide legal analyses for various fact patterns. As discussed in a recent post at the “Three Geeks and a Law Blog,” Watson is now being tested at certain U.S. firms, but still has a long way to go in development. But as those of you know who watched Watson compete on Jeopardy, the system learns fast, much faster than any human being, and it won’t be long before it becomes a big factor in the speed, quality and cost of legal service delivery.

Finally, I also will mention here a nice practical tip posted on the Clockwork Design Group blog, which offered some tips on using Google’s underpublicized service for photo management storage, sharing and sharing.

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