Posted by: johnocunningham | July 9, 2015

Best Blogs in June: CRM, Content Sharing, Brand Standards, Focus Groups

This is my 31st post in a series of monthly features that I have dubbed “Best of My Blog Roll.” The concept is simple – at the end of a month I peruse my own blog roll (see that column on the right) for material created by other bloggers that I think is most worthy of sharing with others, and then I report on it here.

For the month of June 2015, I have chosen to highlight, first and foremost, a post entitled, “I See Dead People – In My CRM” by Christina Fritsch at Clients First Consulting. Christina uses humor and common sense to describe the need for a procedure for combing dead people out of CRM data, which can save a number of repeated embarrassments when invitations and updates are sent out to deceased clients, prospects or referral sources.

I also loved the post by Deb McMurray on her Law Firm 4.0 blog entitled, “What Lawyers Can Learn From a Focus Group of One.” Again, Deb also uses humor (and even a comic strip) to illustrate the all-too common danger of service providers believing they know what their clients are thinking simply by projecting their own thinking on to them. She does a great job of showing how client interview and feedback programs are essential to avoid the doomed strategy of following the “gut” of an Alpha-level professional service partner.

Another post worth reading is Nancy Myrland’s post about coping with and adapting to rapidly evolving changes in the professional services industry.  She does a nice job of explaining the importance of sharing content, yes, FREE content with clients and prospects in a way that is helpful and authentic while creating goodwill that leads to more business.

Finally, I would like to direct people to the Clockwork Design Group blog post on “How and Why to Create a Brand Standards Manual.” This post does a terrific job of laying out the importance of and methods for controlling your brand presentation and messaging.

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