Posted by: johnocunningham | March 29, 2015

Following Your Clients on Twitter

If I were preparing for a meeting with a client or prospect, I would want to be “inside of their head” before that meeting, and I can think of no easier way to accomplish that than through social media, checking out their postings on LinkedIn, Twitter and other social media platforms.

For Twitter in particular, there is an easy tool you can use on CEO.com to check:

  • Fortune 500 CEOs with the most frequent tweets;
  • Fortune 500 CEOs with the most followers; and
  • Fortune 500 CEOs who are most active on Twitter.

Of course, you can always research on Google who it is that occupies the other C-suites of your client or prospect before meeting with them, and similarly, check out their tweets and their other social media posts to see what occupies their thoughts.

You can also check out who they follow to get a good idea of what interests them, an effective tool even if they do not tweet or post to social media very often themselves.

Frankly, I am amazed to see that more than a dozen Fortune 500 CEOs have fewer than 1,000 followers. Just a glimpse inside of their minds – for free – is worth the time it takes to see what they have to say.

 

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