Posted by: johnocunningham | January 7, 2015

Popular Blog Posts on Law Firm Marketing

Thanks to WordPress analytics, I can tell you the most popular blog posts viewed by thousands of visitors to my site in the last few years.

In a prior posting this week, I covered the most popular postings of 2014, but in this post, I want to share with you three posts from prior years that continue to draw great interest from readers.

The three most popular posts prior to 2014 were:

  1. How Many ‘Impressions’ Make a Sale.” This November 2012 post was inspired by a simple lunch conversation among professional marketers who were constantly asked by lawyers how many times they had to go out and get in front of a prospective client before they could expect to obtain an assignment from them.
  2. Law Firm Tag Lines – The Good, The Bad and The Ugly.” This April 2013 post summarizes some of the best and worst slogans and tag lines law firms have developed over the years.
  3. Market Trends That Law Firms Can’t Ignore.” This July 2013 post was inspired by the writings of Susan Saltonstall Duncan on the changing competitive landscape for legal services.

I will try to follow up on these popular past posts later this year by posting fresh  and practical material related to the same subjects.   Best wishes to all for a great 2015 !


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