Posted by: johnocunningham | October 23, 2014

Best Blog Posts of September: “Being You” in Your Business

This is my twenty-second post in a series of monthly features that I have dubbed “Best of My Blog Roll.” The concept is simple – at the end of a month I often peruse my own blog roll (see that column on the right) for material created by other bloggers that I think is most worthy of sharing with others, and then I report on it here.

For the month of September 2014, I have chosen to highlight “The Struggles of Being ‘You’ in Your Business” by Mandy Edwards of ME marketing services.

Mandy hits on a great topic for small business owners and entrepreneurial professionals who have to engage with others continuously to maintain their business development.

She notes how easy it is to worry about being offensive or not being taken seriously if a little bit of human personality shines through the business veneer, something lawyers and accountants seem to obsess over, clothed in solid armor that prevents the sharing of anything personal or vulnerable that could build a lasting human connection with a client.

She also quotes the late Bernard Baruch, a successful investor and philanthropist, who said: “Be who you are and say what you feel because those who mind don’t matter, and those who matter don’t mind.”

That I think is solid advice, based on my own interviews with successful rainmakers, who generally seem comfortable in their own skin and enthused about authentic human engagement, despite the risks of stepping outside of the suit of armor.

This reminds me a bit of Oprah’s repeated advice to young entrepreneurs and aspiring artists: “Do what you love, be authentically you, and the money will follow.” She ought to know – she is worth an estimated $3 billion.


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