Posted by: johnocunningham | July 18, 2014

Best Blog Posts of June: Using Google Analytics

This is my 20th post in a series of monthly features that I have dubbed “Best of My Blog Roll.” The concept is simple – at the end of a month I often peruse my own blog roll (see that column on the right) for material created by other bloggers that I think is most worthy of sharing with others, and then I report on it here.

For the month of June 2014, I have chosen to highlight a blog post by Stephen Fairley at the Rainmaker Blog entitled, “Ten Google Analytics Categories You Need to Review to Judge Your Website’s Performance.”

Fairley’s blog is chock full of useful information on all kinds of topics, and the post I highlighted is my favorite for the month of June because it lays out very simply and succinctly the 10 ways in which you can use a FREE tool – Google Analytics – to find out:

  • who is searching for you;
  • where they are from;
  • what pages they are viewing;
  • how much time they are spending on different pages or posts; and
  • what kind of traffic is being driven to your site via your social media channels.

Very practical and useful info you can find and sort through for free!

My runner-up post of the month came from the “Patrick on Pricing” blog, which offered up some interesting data on trends in law firm pricing. Among the interesting data points:

  • more than 40 percent of firms now get more than 10 percent of their revenue from alternative fee arrangements
  • 100 percent of firms are deriving measurable percentages of revenue from AFAs
  • about 1/4 of revenue in firms with less than 250 lawyers comes from some form of “discounted” billing (apparently firms find it easier to discount than to figure out a fair fixed fee that would be non-discounted)
  • about 1/3 of revenue in firms with more than 250 lawyers comes from some form of “discounted” billing (suggesting that larger firms are under even more pressure to discount their rates than smaller firms)

Check out Patrick on Pricing if you are interested in pricing trends and analysis – good stuff.

 

 

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