Posted by: johnocunningham | June 3, 2014

Best Blogs of May: How to Broadcast Your Blog Posts

This is my 19th post in a series of monthly features that I have dubbed “Best of My Blog Roll.” The concept is simple – at the end of a month I often peruse my own blog roll (see that column on the right) for material created by other bloggers that I think is most worthy of sharing with others, and then I report on it here.

For the month of May 2014, I have chosen to highlight a blog post by Stephen Fairley at the Rainmaker Blog entitled, “Tips for Getting Your Blog Post Shared.” I am also including mentions of two other blog posts I found useful on the subjects of client surveys and breaking writer’s block.

The Rainmaker Blog post offers up easy-to-follow tips on:

  • Creating a good title for your blog post;
  • Facilitating social media “sharing”;
  • Using images effectively;
  • Sharing your message with others through multiple channels;
  • Monitoring results with readily available analytics; and
  • Re-sharing at a later date.

This last tip I think is especially useful when applied to a blog post that has generated significant traffic to your site in the past. You might consider re-tweeting it and re-broadcasting links to it via email or newsletters on an anniversary date (one month, one year, etc.) or when a timely news event makes the topic once again relevant to readers in the moment.

The other two blog posts that I thought were quite helpful were:

  1. A blog post by Marcie Borgal Shunk on LawVision INSIGHTS entitled, “Are You There Law Firm? It’s Me, Client.”; and
  2. A blog post by Jennifer Hanford appearing on the ME Marketing Services blog, entitled, “Five Internet Sites to Visit When You Have Writer’s Block.”

Thanks to Marcie Borgal Shunk for citing some interesting stats on client surveys and revealing some typical law firm excuses for not seeking out critical client feedback; and thanks to Jennifer Hanford and Mandy Edwards (the blog host) for giving us all some great ideas on how to use social media sites to break our writer’s blocks.


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