Posted by: johnocunningham | May 30, 2013

Content Marketing: What Do Clients Want? How Do You Deliver It?

At the start of this month, I had the privilege of speaking on the subject of “content marketing” with members of the Marketing Committee of the Massachusetts Society of Certified Public Accountants.

We had a good discussion about how to develop content, as well as how to develop a content marketing strategy, covering a variety of topics along the way, including:

  • Why content is king right now;
  • What to consider and what to do in developing a content strategy;
  • What clients and prospects value in the way of content; and
  • How to promote and deliver the content so that clients and prospects see it.

If you would like to see an overview of my presentation on content marketing, feel free to click on this link to: “ContentMarketing.”

Many thanks to Kristen Shepley, Director of Marketing for CBIZ Tofias & Mayer Hoffman McCann P.C., who invited me to speak to the group.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

%d bloggers like this: