Posted by: johnocunningham | May 11, 2013

Best Blogs in April: In-house Counsel Use of Social Media

This is my 8th post in a series of monthly features that I have dubbed “Best of My Blogroll.” The concept is simple – each month I peruse my own blogroll (see that column on the right) for material created by other bloggers that I think is most worthy of sharing with others, and then I report on it here.

For the month of April, I have chosen to highlight two posts by Nancy Myrland at The Myrland Marketing Blog about the use of social media by in-house counsel. Nancy’s intriguing April 18 posts include:

Some of the intriguing results include:

  • The number of in-house non-users of social media tools has dropped to nearly 1/4;
  • 55 percent of in-house counsel read lawyer blogs, and nearly the same percentage say they would hire outside counsel based on excellent blog content; and
  • 66 percent reported they had used Linked-In in the week prior to the survey for professional reasons.

Nancy’s summary of her interview with Corey is worth reading too, as he describes how lawyers and law firms engage on social media and what forms of media they most use to connect.

The bottom line seems to be that Blogs and Linked-In are the best tools for sharing content and making connections, but Wikipedia is surprisingly used more and more often, while videos still have not gained the attention of many in-house respondents.

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Responses

  1. Hi John…thank you very much for including me on your blog again! I certainly appreciate it. The study continues to be very interesting, with growing evidence that lawyers and law firms must pay attention to the integration of Social Media into their marketing mix.

    Take care, and thanks again,

    Nancy


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