Posted by: johnocunningham | February 18, 2013

Free and Easy-to-Use Tool for Using Keywords for SEO

If you are responsible for the content or optimization of your firm’s Website, you should know about the Google Keyword Tool if you have not discovered it already. Below are a couple of paragraphs about keywords and the Keyword Tool from Google.

WHAT is a Keyword?
A keyword is any word or short phrase that describes a website topic or page. – The more a keyword is used by searchers and websites the more attraction power it has.

HOW does Keyword Tool Work?
Type in a  word or phrase, or website  name.  Tool will show you a list of   similar keywords with a count of how often each word is searched.

Among other things, the Keyword Tool can help you to determine if Web searchers are likely to use the words you chose for your Website in a search for content that is relevant to them. For instance, if you have a site that emphasizes “medical malpractice” content, you can discover if searchers for that term also use or prefer to use “medical errors” or “doctor mistakes.” If those terms are popular, then you might want to use them in your content and/or tag your site with those terms (tagging is another topic that your Webmaster or IT pro should understand).

There are plenty of videos and articles on creative uses for Google Keyword Tool as well, such as:

If you are an advertiser and want to use the Keyword Tool to facilitate effective ad placement, or if you want to use certain other applications of the Keyword Tool, then you might have to pay those features, but it is currently free and easy to use for basic comparison of popular keywords used in searches.





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