Posted by: johnocunningham | February 13, 2013

Good Tool for Boosting Your Press Relations

Thanks to PR pro Lisa Murray of Murray Whalen Communications, I learned last year about the fast-growing “Help A Reporter Out” service (known as “HARO”) that can help lawyers to become sources for expert commentary in media news stories.

More than 30,000 media members reportedly use the HARO database of experts to find quotable sources for all kinds of stories.

HARO enables you to post a bio, regarding your expertise, that will be seen by thousands of eager reporters and editors who need reliable commentary in a pinch.

It also allows a posting expert to be “pinged” in real-time when there is a breaking story that might be relevant to their professional discipline.

The service is fee-based for those seeking to become media experts and news sources, but it allows for different level packages that are suitable for various professionals seeking different kinds of media exposure. The prices currently run from just $19 per month to $149 per month.

Since learning of this tool from Lisa, I have seen numerous other reports about the value of the service and the number of people who are using it now. If you have comments, please feel free to share.


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