Posted by: johnocunningham | January 5, 2013

What Are The Top 10 Issues for Your Clients in 2013?

Recently, I noticed a neat little list article in the Corporate Counsel section of the Law.com Website, entitled, “Top 10 Issues for Public Company GCs in 2013,” which was based on an interview with Gibson Dunn partner Amy Goodman.

This thoughtful and practical list inspired a notion in me that perhaps every practicing lawyer could benefit from the exercise of scratching out a list of likely top-of-mind concerns for their clients in 2013.

Practicing lawyers who engage in this exercise might want to consider the following marketing-related activities:

  • Calling the client – at no charge – to actually ask what the client’s key concerns will be this year so that you can formulate a top ten list for them, telling the client that you want to have your own antennae up for helpful information and legal developments that could benefit the client this year;
  • Using the list as a kind of “homework” guide to prepare for calls that might come from the client in the year ahead;
  • Using the list as a kind of “tickler” to remind you to call the client whenever you see legal news affecting one of these critical issues for 2013, giving you an opportunity to offer assistance;
  • Using the list to give you ideas for material to include in your newsletters, blogs and in-house seminars; and
  • Using the list to forecast what resources you may need to tap in the year ahead to develop and support your client relationship.

For a quick peek at Amy Goodman’s list, click HERE.

I think she did a pretty good job of spotting some trends we have seen reported recently in the news, including those related to:

  • Compensation consultant issues arising from new SEC rules;
  • Conflict minerals issues related to SEC rulemaking concluded a few months ago; and
  • Continued concerns about cyber-security and its associated risks and reporting requirements.

Check her list out, see what you think, and make up a list for your own clients !

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Responses

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