Posted by: johnocunningham | February 2, 2012

In-house Counsel Value Blogs

Thanks to Kirsten Lovett’s “Forward Legal Marketing” blog, I discovered a neat little survey done by Greentarget Communications for InsideCounsel magazine.

Among the interesting findings in this survey of in-house lawyers are the following:

  • Well over half of all in-house lawyers acknowledge that a law firm’s blog or blogs can influence hiring decisions, and 76 percent attribute at least some level of importance to lawyer blogging when assessing expertise.
  • A reported 84 percent perceive blogs as credible sources for useful information.
  • The in-house users of social media are largely “invisible” consumers, which means that they consume a lot of content, but they rarely comment or provide any content themselves. Thus, they are “out there” even if you can’t see or hear them.

This survey is just the latest in a series of surveys I have seen which attribute growing importance and relevance to the use of blogs in the marketplace for legal services.

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