Posted by: johnocunningham | January 2, 2012

Top 10 Tech-Related Trends in Legal Practice (#9)

More Use of Digital Audio-Visuals. Solo lawyers, small law firms and giant mega-firms are making greater use of digital audio-visual creations to enhance their Websites, improve their trial presentations, and boost their recruiting of young, tech-savvy lawyers and professional staff. Furthermore, as the costs of producing and disseminating digital audio-visual presentations drop, the use of such presentations continues rising.

“Talking head” videos are increasingly being used in connection with attorney profiles and managing partner statements. They are particularly popular with consumer clients who seek out lawyers for divorce and personal injury. The Strategic Legal Marketing Group cites studies showing that lawyer videos increase consumer e-mail inquiries by 127 percent and total profile views by 169 percent.

“Day in the Life” videos, which illustrate the typical day for an injured tort victim, are also popular and significant anecdotal evidence from lawyers suggests that these videos are incredibly resonant with juries.

Recruiting videos, which show what it is like to work at a law firm, have also been effectively used to give recruits a sense of the special qualities that any given law firm has to offer.

For those who are looking for assistance in preparing digital audio-visual presentations, the following resources might be considered:

  • Legal Insight, which was started by a former partner at Goulston Storrs in Boston;
  • Shucon-online.com, which was started by a former Lawyers Weekly advertising professional;
  • RealCoolTV, which is a full service production company with lots of video on its site;
  • PaperStreet, which does Web, print and video work;
  • LitigationTech.com, which offers all kinds of trial presentation technology services; and
  • Verdict Videos for use at trial.

Note: The author of this blog posting does not endorse or recommend any of these services, but merely offers them as examples of services being used by lawyers and mentioned by participants at the recent FirmFuture conference in Boston and/or by members of the trade press.

 

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