Posted by: johnocunningham | November 30, 2011

Law Firm Website Trends

A recent study by Content Pilot LLC, a leading provider of strategic and Web-related services for law firms, revealed some interesting data regarding law firm Websites.

Among the findings about AmLaw 100 Websites:

  • More than 50 percent offer sign-up capabilities to receive newsletters or other value-added content;
  • More than 50 percent offer special links and information access to alumni of the firm, who are huge referral sources for many firms;
  • Roughly 50 percent offer educational Webinars and podcasts;
  • Roughly 40 percent offer log-ins to extranets for clients;
  • More than 33 percent offer links to law firm or individual lawyer blogs via practice pages, attorney profiles or other pages;
  • More than 25 percent utilize videos to convey messages about the firm to clients, prospects and/or new recruits.

Surprisingly, in the emerging age of social media, only 14 percent of firms use LinkedIn, Facebook or Twitter links on attorney profile pages or other pages to promote connections with clients, prospects or others.

Content Pilot also rated various firm Websites, according to criteria of likely importance to users, and found that the site for Davis Wright Tremaine was “head of the class.”

This inspired me to peruse some other sites on my own and to make note of what makes them stand out from the crowd. So here is my own list (with acknowledgment that a couple of my own clients are mentioned here):

  1. Bullivant Houser Bailey offers some great industry related info in its practices and industries section, and some great value-added content in its section on “advisories and insights.”
  2. Faegre & Benson has a great publications tab and media center, and it allows users to search “our people” to find professionals other than just the lawyers, solving a longstanding shortcoming of most law firm Websites;
  3. Campbell Trial Lawyers offers some great industry related information, as well as attorney profile pages that are neatly tabbed to invite further information searching about individual lawyers on topics of possible interest to readers.
  4. Collora LLP offers a terrific value proposition that describes in detail why you should consider them when shopping for trial lawyers.
  5. The Law Office of Stephen Jones has a nice video introduction, and plenty of value added content about the laws, regulations, practices and client rights related to his field of practice – DUI defense.

For those considering a law blog, Content Pilot offers up two other statistics of importance:

  • Roughly half of corporate counsel say they use blogs as a hiring tool; and
  • Companies that feature blogs on their Website generate 67 percent more sales leads than those who do not. 
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