Posted by: johnocunningham | January 17, 2011

Targeted Advertising – Fishing Where the Fish Are

Advances in technology, data collection and analysis have greatly improved the capabilities of advertising and lowered its cost.

For instance, you can now find companies (such as Altyris and Media Networks, Inc.) which can get your message in front of a print or digital audience that is well-defined by geography as well as demography.

Want to get in front of a high income audience that has interest in or need for legal services? Want to get in front of a group of executives that makes professional service hiring decisions? There are companies out there that can help you to accomplish those objectives for a definable and reasonable cost.

You don’t have to take out a national ad in print anymore. Ad inserts can be done regionally and sometimes even locally, and even Websites and Web publishers can be found with local or regional appeal.

If you like, you can also hire a media expert by following the advice of John T. Mims on “Ways to Choose a Media Buying Company.”

Some media buying and consulting companies also offer advice on their Web pages under “frequently asked questions.” 

So it is easier than ever to figure out who your target audience is and how to reach them. All you have to do is cruise the Web and pick up the phone to get started.

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