Posted by: johnocunningham | December 29, 2010

A Direct Mail Success Story

Wally Zimolong, a partner at Sigman & Rochlin LLC who litigates real estate/construction matters and other commercial disputes, reports that he successfully tested a direct mail marketing campaign after reading the June 13, 2010 installment on this blog: “Direct Mail: The Shortest Distance from Offer to Sale.”

Wally developed a sizeable list of clients and prospects with whom he wanted to develop a higher profile, and then sent each of them a recent construction law article of likely interest. He enclosed a self-addressed, stamped post card for readers to use if they wanted to opt in to receiving similar news and articles from him in the future.

After receiving roughly 10 percent of the cards back with affirmative responses, he is now crafting materials that will give him a steady visibility and positive image of expertise with an “invested” audience. He also has an expanded mailing list of contacts who will likely be interested in seminars,  newsletters and other offerings from his firm.

If you have a success story to share based on your reading of C-3 blog entries, please do not hesitate to contact me. For more information about direct mail campaigns, check out my article on “Direct Mail Strategies” in The Legal Marketing Reader.

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