My written work has appeared in more than 20 different trade publications and press outlets, as well as numerous Internet sites. My writing, reporting and analysis has included a wide variety of pieces on the practice of law, legal marketing, medicine, business and baseball.
Law Firm Management and Marketing
If you would like to peruse some of my written, copyrighted work on law firm management, marketing and business development, you can check out the following links to the Legal Marketing Reader:
The 10 Habits of Highly Effective Law Firms
Market or Die: A Message to Managing Partners
Law Firm Change Agent: Do You Have What It Takes?
Why Attorneys Hate Marketing and What You Can Do About It
My work on law firm marketing has also appeared frequently on the site for the Legal Sales and Service Organization. Much of it is archived for subscribers ony, but you can check out the text of this sample story without the photos/graphics:
Building a Winner: Lessons from the Boston Celtics
For PDF copies of monthly articles from the 2008 Legal Marketing Association (“LMA”) series on “thought leaders” in client/business development, click on the links below. This series featured interviews with some of the top marketing officers, managing partners and consultants in the field.
Core Values And Core Industries (knowing and promoting your expertise)
Culture and Intimacy (why law firm culture matters in marketing)
More Than Just A Message (law firm PR programs)
Innovative Marketing (taking risks with your marketing campaigns)
A Radical Client Service Model (24/7 concierge service for client calls)
The LMA New England chapter engaged my services to produce:
LMANE_2010_Conference_Summary.
You can also view copies of articles I produced for an American Lawyer Media series on best practices in law firm business/client development. Simply click on the links below for PDF files (but ask ALM for permission to reproduce):
For an example of one of my many public addresses on the subject of legal marketing, you can click on the link below to the text of a speech I delivered to the Legal Sales and Service Organization Raindance Conference in 2004:
Specific Areas of Legal Practice
If you would like to see examples of specific legal practice areas I have covered as a reporter and editor, go to the Lawyers Weekly archives and search for any of the following. These are just some of the hundreds of articles I have written on legal practice.
Business Law / SEC:
New LLC Law a Boon To Small Business, MLW, March 31, 2003
How a Small Firm Pulled Off One Of The Year’s Biggest Deals, MLW, Jan. 27, 2003
Scienter Case May Ease Proof Of Securities Fraud, MLW, April 22, 2002
Securities Arbitration – Emerging Niche, MLW, Feb. 25, 2002
Under The Microscope: New SEC Rules Force Public Disclosure On Executive Comp, In-House magazine, Oct. 2006
Employment/Labor:
Permissible Contact With Employees – Rule 4.2, MLW, Nov. 26, 2001
When the AG Comes Knocking, MLW, June 14, 2004
No Right To Reassignment for Disabled Employees, April 8, 2002
Employers Getting Clocked With Hourly Wage Suits, In-house magazine, July 2007
Here’s A Tip (Be Wary of Tip-Pooling Regulations), In-House magazine, May 2008
Estate Planning:
New Challenges In Elder Law, MLW, May 17, 2004
Intellectual Property Law:
New Wave in Technology Work for Lawyers, MLW, May 5, 2003
The Growing World of Patent Litigation, MLW, Dec. 22, 2003
Trade Dress Protections Tightened, MLW, Aug. 20, 2001
Mis-Labeled Garments Lead To Lanham Act Claim, April 8, 2002
Push for Patent Reform, In-House magazine, January 2008
International Practice:
Made In China (the Rush Into International Practice), In-House magazine, May 2007
Litigation / Trials:
The Team Approach to White Collar Criminal Defense, MLW, Aug. 23, 2004
The New Voir Dire, MLW, April 29, 2004
When Judges Become Targets, MLW, July 16, 2001
Switching Sides: Defense Lawyers Doing Plaintiff’s Work, MLW, Nov. 1, 2004
Jury Charges Key to Tobbacco Defense Win, MLW, July 1, 2002
Jurors Say Wasted Time Frustrating, MLW, July 30, 2001 (I wrote most of the articles in the “Jury Box” series based on interviews with jurors for a period of nearly two years)
Medical Malpractice:
Failure To Diagnose Cases On The Rise, MLW, Nov. 2001
Plaintiffs Resist Broad Peer-Review Privilege, MLW, April 22, 2002
Tort Reform Bill Targets Med-Mal Cases, MLW, Jan. 27, 2003
Lost Records Frustrate Lawyers In Med-Mal Cases, MLW, March, 2003
Real Estate:
Builder’s Donations Make Zoning Changes Invalid, MLW, March 11, 2002
Mounting Problems With Mortgages, MLW, July 1, 2002
You can also check the following references on writings related to other disciplines.
Baseball: (citations forthcoming)
Business: (citations forthcoming)
Medicine: (citations forthcoming)
John O. Cunningham 
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